By Jefferson Gonçalves
In the current scenario, affected by the pandemic crisis and, consequently, full of challenges for companies, the cash flow management becomes even more relevant as an instrument of planning and control.
In recent months, businesses have faced the need to rethink how to reduce costs, how to deal with nonpayment and declining revenues in an emergency manner. However, the management of cash flow requires method and a long-term view.
The moment tests the planning and the capacity of companies of the most varied sizes and segments on responding to crisis, leaving a hard lesson that organization, planning, attention to cash flow and risk management are essential for survival.
The cash flow is a basic financial planning and control instrument used to determine and project the available balance. A view of the health of the business is formed by recording receipts, payments, and projections of inflows and outflows.
These items should be monitored to understand the origin and destination of the funds, indicating which expenses can be eliminated or whether there is a balance to be used for investments. The control allows the identification of all obligations and shows which terms should be prioritized to avoid possible penalties and interest.
The cash flow management assists the company in assessing cash and working capital availability and portrays its liquidity level. This information shows paths and possibilities for the entrepreneur, identifying expenses and inventory items that can be reduced, the need to negotiate deadlines with suppliers, planning requests for loans or investments, among other actions to avoid financial losses.
A realistic assessment of the available working capital and the liquidity level of the company is important to support the decision making process, seeking to comprehend the demands and needs, so that it is clear that actions have a greater urgency, importance and effect.
In this uncertain scenario, worsened by the public health emergency, improving cash flow management by developing processes and methods that solve immediate issues and also provide a longer-term overview becomes even more urgent.
A challenge is to establish indicators related to future cash flow forecasting that are able to show the ability to meet the obligations ahead.
In practice, more than ever, companies are dealing with the certainty of cash outflows and a considerable difficulty in forecasting new entries.
However, it is necessary to concentrate this study as predictability identifies critical points and supports the decision-making process, making possible the proactive management of possible gaps. A well-structured process in this context is decisive to guide the actions.
The balance of cash flow is based on an overall assessment of costs. Time to devote even more attention to controlling mechanisms. According to all indicators, with the lessons brought by the pandemic, this should, once and for all, become part of the "modus operandi" of every business.
Efforts to reduce costs must be considered as they are not always able to bring immediate results. It is common for the company to identify some expense that cannot be cut immediately. Every reduction needs to be planned and its consequences well evaluated.
Check here some points that can be reconsidered:
Many companies with their offices still closed as social isolation measures have managed to reduce some costs with the physical structure of their facilities.
Maintaining the teams working from home, possible for some businesses, has been studied as an alternative to reduce costs with space and equipment rentals, expenses with electricity, internet, water, cleaning, and supplies.
This alternative, even before considered by many companies, has proven to be viable for some cases and sectors, contributing now to the balance of cash flow.
It is worth remembering that, as a two-way street, just as your company will ask for more time to pay a certain expense, your client can also request installments, discounts and term extensions. This decrease in revenue must also go into planning.
Similarly, dealing with contract cancellations may be necessary when your company is the supplier of a product or service.
Another point is to consider that any discounts obtained during the pandemic period can return to the original value when the situation is normalized.
Moreover, it is crucial to create ways to periodically evaluate the variables and changes in the situation, external effects and the results of actions already established.
An efficient cash flow management is not restricted to recording inflows and outflows. It is essential to coordinate this information with micro and macro analysis, combining this survey with solutions such as in the following list:
For a good financial planning, one should be supplied with reports that indicate reliable figures. Only with finances under control, the company will have the internal environment favorable to schedule short, medium and long-term actions with higher certainty and assertiveness.
The pandemic scenario engaged the entrepreneur in a series of new demands, however, for strategic reasons, the focus should be on the core business, on what really adds value to the business.
The cash flow management has weight, but this task achieves better performance if entrusted to specialists. Domingues e Pinho Contadores has a team ready to support companies in this work that requires technical knowledge, tracking trends in the financial market and the legislative outlook.
DPC has expertise to conduct this assessment going beyond the financial management, promoting a comprehensive survey for an improved monitoring and vision of the business, proposing complementary solutions in the accounting, tax and labor scopes from the integrated performance of its up-to-date and multidisciplinary team.
Check out other texts written by DPC to face the crisis:
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